Wander

Wander is an app designed to help travelers plan their itineraries easily. Imagine you and your 3 friends are going to travel a new place, and each of you have your own ideas. How to make a travel plan that everyone like it? Wander allows multiple users editting an itinerary together at the same time. Meanwhile, users can search for itineraries others have shared and when they find an itinerary they like, they can add it to their own itinerary and customize it for themselves.

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Design Process

Brainstorm Ideas

We started to explore opportunities in political, economic, social and technical aspects. From the political way, a lot of countries in the world promotes the tourism. From economic way, more and more people can afford the stay and travel. From social way, yong people want to explore places and meet new people, and there are some popular social medias providing platforms for users to share their experience. From technical way, smart phones and GPS are universal. Based on all the aspects, we decided to design an application to help users plan and share their trips.

Iterviews and Survey

We have interviewed 8 stakeholders and collected 85 survey responses. After that, we summarized 4 hypotheses based on the data we collected.

Competitive Analysis

Then, we collected several related applications and then seperated them based on their functions. While there are many apps and websites out there to help people plan their trips, Wander's collaborative and crowdsourcing aspects set it apart. Most other apps focus on individual locations or activities. Our app excludes hotel and airport accommodation planning to focus on allowing users to create the enjoyable moments of trips. The app narrows in on only the day to day activities on a trip, providing users with pre-made itineraries for inspiration. This allows users to figure out what the best day-to-day plan for their trips.

Storyboards and Speed Dating

After synthesized our findings, we narrowed down to the best 3 possible scenarios for a new mobile service. Using these concept storyboards, we conducted 6 one-on-one interviews and collected 66 survey responses to gather feedback about the efficacy and desirability of our proposed solutions. All of our think-aloud interviews gave us insights on what people wanted from our app, what they find was challenging when planning a trip, and anecdotes from their own travels.

A/B Testing

We created two Wander landing pages with different visuals for A/B testing. Concept A consisted of the brand "travelr" with blue as the main color. Concept B consisted of the brand name "Wander" with coral as the main color. We placed these two landing pages on the Unbound site and advertised on different platforms like Facebook, Twitter, Reddit, Pinterest, and more. We received 181 visitors to the site who gave us their opinions, including:

I think concept B ("Wander") is the better option. The word wander works well with the idea of modifying travel plans mid trip.

- Cindy, Student, Traveler

With the feedback we received, we decided to mix and match Concept A and B together to better represent our app.

User Enactments

To simulate a travel planning experience similar to what our app would do, we had users enact planning a trip using Google docs. We tested three different scenarios: planning by yourself; planning a trip with a friend while in the same room; and planning a trip with a friend remotely. We provided a list of links to previously created itineraries for the users to utilize, which led to itineraries varying in detail. Users were at liberty to use these itineraries for inspiration or as their own plans in addition to the use of any internet searching methods they wanted to use. The results from these enactments showed that, most importantly, previously planned out itineraries are helpful to planning a trip. One of the enactments even copied an entire itinerary for himself and added on a few more aspects to complete his plan. We also learned the more detail the itinerary, the better. For example, the itineraries with personal comments from the owners or specific details about locations (such as hours of operation) were more favored.

Customer Journey Map

We created a Customer Journey Map to illustrate the relevant "touchpoints" that users may encounter when experiencing our envisioned service over time. It foregrounds how the customer feels and what they might be thinking and doing at each stage. The questions users may think/feel guided us to design the experience.

Iterative Design

We drafted out our design idea on whiteboard which to display the main flow in our app. And then created lo-fi mockups as a preparation for the final hi-fi prototypes. Initially, we wanted our app to be on mobile only, but through research, we found that people preferred planning on desktops. Thus, we created a web version of the app while iterating on mobile version as well.

Branding

We created a digital moodboard as the inspirations for the design language. It provides feelings like free, young, vidavid, adventurous, new and so on. So we chose to use the color like sky and sea which could expresses multiple feelings and be applied to bothe female and male users. And a little green is added to express the meaning of vitality.

Explore Six Main Features

Collaborate with Others

Wander makes it easier to collaborate with friends to create and modify travel plans. All of the group member could coordinate and plan trips on the same time together.

Customize Others’ Itineraries

Wander is providing users with itineraries other people have created for their trips. Users can search for specific places and keywords to look at itineraries with the same interests.

Create Own Itinerary

Wander allows users to collect all information in multiple locations for each activity, restaurant, or place, then organize it to fit trip, picking and choosing which ones for each day.

Get Discounted Deals

Wander intelligently gathers information based on itineraries and suggests places or activities users might like. Purchase tickets through the app to receive exclusive discounts from our partnered venues.

Post within the App for Help

With Wander, users can share their itineraries on the app to get suggestions from friends and other travelers. Discover little tips and secrets known only by people who have visited.

Share Experience on Social Medias

After travelling, users can share their travel experiences on social medias like twitter, Facebook through Wander, which will help other people.

Final Product

Mobile - My Trips

There are three main categories for plans: Current, Future and Past. For any plan, it contains a list of different places you want to visit on each day, and I also add some basic information like duration and location for reference. You can invite several friends to edit it at the same time. To view the plan in a different way, there is a calender version for each plan.

Mobile - Discover

On the Discover page, you will find a lot of itenaries from all over the world. Instead of only showing local profiles, I chose to list some important information about the plan, such as date, location and keywords, so that users can have more sense at the first look. So, if you are planning to go to Lucerne. Simply tap "search icon" then add the location name and keywords to browse a list of itenaries. You can save a plan or a place to your trips or just put them in your like lists.

Desktop

Initially, we wanted our app to be on mobile only, but through research, we found that people preferred planning on desktops. Thus, we created a web version of the app while iterating on mobile version as well.

Are you ready for Your Next Adventure?